Advertising

Support Kit

It's not enough for a cake to be beautiful — it must taste good too. The same thing is true of advertising. If you pay for an ad and put it in front of the right people, but your ad is missing a key ingredient (or two) it won't appeal to the viewer and you'll waste money. That's why we created this Advertising Support Kit! A few key ingredients will improve your ads and provide better ROI for your advertising dollars.

6 Ingredients of an Effective Ad

  1. Visually Appealing Design
  2. Sells Benefits, Not Features
  3. Builds Brand Awareness
  4. Conveys a Single, Clear Message
  5. Explicit Call-to-Action
  6. Shares Contact Information

Canva Templates for MJSA Members

These Canva templates are pre-designed to deliver the 6 ingredients of an effective ad. You can use them with either a FREE or a PRO Canva account. Click any link below to launch the template in your Canva account.

  1. Click any link below. It will launch a new browser tab or window with a template.
  2. Click "Use Template"
  3. If you have a Canva account, you will be prompted to log in.
  4. If you do not have a Canva account, you will be prompted to create a free account. Canva offers an "always free" subscription, and all MJSA templates work with free Canva accounts.
  5. Begin editing your Canva file. Many of the templates include more than one version, so be sure to scroll down to select which "page" you wish to use.
  6. Images of landscapes are "frames." Simply drag your images and logo into the frames and watch your ad come to life!
  7. Instructions are marked on the pages. Just be sure to delete those instructions before you output your final design.
  8. You can change fonts and colors to match your brand.
  9. When you are done, either:
    1. Save print files as a "PDF Print" file type and send to your MJSA ad representative.
    2. Save digital (banner) files as a GIF (multi-frame) or PNG (single frame) and send to your MJUSA ad representative.

That's it! Now you can focus your energy deciding on your message, and skip the stressful layout part. Even better, these ad layouts are all designed with performance in mind.

Template Links

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